The recent affordability with many types of pcs have allowed people to have the ability to buy items online and see many types of online advertisement. For many, going all the way to the store to get themselves an item, when instead they could do it from the comfort of their own home, is far too slow and also requires them to lose time to do other things and spend as money going to the place. Many online businesses all for the shipping of their goods to be free and thus online advertisement is very popular among large retail stores as well. Windows 7 ad themes make a compromise between losing time and money by allowing pc user's to buy goods from their own home and thusly is thought to soon be very successful with future users.
Diagram 1 from: Microsoft Sells Windows 7 Desktop to Advertisers (Keizer, 2009)
Microsoft is selling Windows 7 desktop real estate to advertisers and has launched a pilot program that includes Coca-Cola, Infiniti and Porsche. Microsoft expects to use Windows 7 ad themes from 2009 onto 2010 and they are unsure whether or not they will continue with the pilot program. They do say that several major companies will be investing in the idea though, with many over-the-top lines of retailers buying their share of the desktops (Hachman, 2009). Also, with the growing number of retailers opening all over the world, the quest to be number one seems almost near to impossible unless they have the right technology to make their franchise reach this spot. Recently, the corporate vice president of the company's consumer and online group, a man named Darren Huston, stated, "These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways" (Keizer, 2009).
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