Sources Used
Johnston, J. Stuart. 11/13/2009. "Microsoft Wants to Sell Windows Themes as Ads". < http://www.internetnews.com/bus-news/article.php/3848486/Microsoft+Wants+to+Sell+Windows+Themes+as+Ads.htm > (01/14/2010)
Keizer, Gregg. 11/13/2009. "Microsoft sells Windows 7 desktop to advertisers". < http://images.google.com/imgres?imgurl=http://www.computerworld.com/common/images/site/features/2009/112009/awindows7ads_420.jpg&imgrefurl=http://www.computerworld.com/s/article/9140810/Microsoft_sells_Windows_7_desktop_to_advertisers&usg=__52oIw8a-tTBdXRqLFCoHDqTB1yI=&h=251&w=420&sz=37&hl=en&start=10&sig2=zfMX8k3BBIcySD9Ua7AJIg&itbs=1&tbnid=dIiavvMM5K_4lM:&tbnh=75&tbnw=125&prev=/images%3Fq%3Dwindows%2B7%2Bad%2Bthemes%26gbv%3D2%26hl%3Den&ei=ZwFZS7j_EYmHlAet7aH8Aw > (01/14/2010)
-- Used for Diagram 1 as well
Hachman, Mark. 11/13/2009. "Windows 7 Themes Allow You to Put Ads on Your Desktop" < http://www.appscout.com/2009/11/windows_7_themes_allow_you_to.php >(01/15/2010)
News Item Extract
"Microsoft is enabling global marketers to utilize the desktop or Internet browsing experience exclusively for their brand, with Windows Theme Experience and Windows Personalization Gallery," according to a company statement. "Microsoft is enabling global marketers to utilize the desktop or Internet browsing experience exclusively for their brand, with Windows Theme Experience and Windows Personalization Gallery," according to a company statement.
Showing posts with label Internal Assessment 2. Show all posts
Showing posts with label Internal Assessment 2. Show all posts
Thursday, January 21, 2010
Part D
Solutions to Problems
While observing the potential problems and disadvantages of using the pilot program on Windows 7 PCs, the tendency to overlook the possible solutions is a very large amount. The potential problems of using the pilot program are that many small businesses do not want their company to suffer and also many Microsoft Windows 7 users do not want to have their computer, while not connected to the Internet, to be run be advertisements. The solutions to both of these problems are both very easy to conquer.
With the possibility of smaller retailers not having the ability to purchase space on the Windows 7 desktops is a problem that Microsoft is currently trying to fix. "Using Windows 7 themes -- collections of backgrounds, borders and audio elements -- advertisers will be able to brand the desktop", Microsoft said (Hachman, 2009). This would allow for small and large companies to both have the ability to buy Windows 7 desktop real estate for the small price as long as they are willing to pay for their ad theme to be created. This would allow both companies to have equal rights when it came to buying and creating ads on Windows 7 themes. Thus eliminating the first problem. With the second problem comes a more vast amount of possible solutions.
For example, people that do not want to turn on their computer's monitor to find an ad in their face will have the ability to decide whether or not they want to be part of the pilot program. Miscrosoft said that the company wanted to make a point to stress that the themes were "opt-in," and thus would not appear automatically when a user launches Windows 7 (Johnston, 2009). The ability to be able to "opt-in"to the pilot program is a very feasible solution to the problem that arises when people, who are against advertisements on the internet, do not want to see ads on their desktops and so both problems, even though there are some more, are solved.
While observing the potential problems and disadvantages of using the pilot program on Windows 7 PCs, the tendency to overlook the possible solutions is a very large amount. The potential problems of using the pilot program are that many small businesses do not want their company to suffer and also many Microsoft Windows 7 users do not want to have their computer, while not connected to the Internet, to be run be advertisements. The solutions to both of these problems are both very easy to conquer.
With the possibility of smaller retailers not having the ability to purchase space on the Windows 7 desktops is a problem that Microsoft is currently trying to fix. "Using Windows 7 themes -- collections of backgrounds, borders and audio elements -- advertisers will be able to brand the desktop", Microsoft said (Hachman, 2009). This would allow for small and large companies to both have the ability to buy Windows 7 desktop real estate for the small price as long as they are willing to pay for their ad theme to be created. This would allow both companies to have equal rights when it came to buying and creating ads on Windows 7 themes. Thus eliminating the first problem. With the second problem comes a more vast amount of possible solutions.
For example, people that do not want to turn on their computer's monitor to find an ad in their face will have the ability to decide whether or not they want to be part of the pilot program. Miscrosoft said that the company wanted to make a point to stress that the themes were "opt-in," and thus would not appear automatically when a user launches Windows 7 (Johnston, 2009). The ability to be able to "opt-in"to the pilot program is a very feasible solution to the problem that arises when people, who are against advertisements on the internet, do not want to see ads on their desktops and so both problems, even though there are some more, are solved.
Part C
Impact of the Issue on Society
There are many advantages that are available when advertisements are being able to go onto and into places where they have never gone before. The ability to be a retailer and being able to sell your company's commodities online, and on a Windows 7 theme no less, is almost unbelievable and back in the day, impossible. "The new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about," said Darren Huston again in his press conference held to discuss the new technological advances that Microsoft had pioneered (Keizer, 2009). Also, another key advantage to being able to use advertisements on Windows 7 themes is that the many users of PC products will now have the luxory of being able to order goods straight from their desktop which allows for less money to be wasted on travel as well as less time lost (Hachman, 2009). Many believe that this pilot program is going to be a great thing that Microsoft has produced for Windows 7 compatible computers. The abilities to be a retailer and create advertisements online, to be a consumer and now buy major retailer's goods straight from your desktop, is a feat in itself. However, with all the advantages, one may overlook the possible disadvantages of using this pilot program.
There are many small businesses who believe that their retail stores are being endangered by this technological advance that Microsoft has recently created. Mant believe that with the major retailers having the ability to advertise their items online, that makes their profit come in double and make their franchise ever larger than it was before, thus leaving the smaller retailers out of the picture. From Technology Business Research, a man named Allan Kranes stated that, "They're seeking every way to add all incremental income" (Keizer, 2009). The whole idea behind this concept is to max out the possible revenue that Microsoft could potentially make. Also, there are many people that would not take nicely to the idea of having their desktop run by ads because they are tired of seeing them all over the internet, never mind right in their face when they turn their computer monitor on. Krans also added, "I don't think a sizable portion of users will bother" (Keizer, 2009). This contradicts what many other Microsoft technological staff have said and thus further promotes the idea that this pilot program may or may not be the best thing that Microsoft has done with Windows 7.
There are many advantages that are available when advertisements are being able to go onto and into places where they have never gone before. The ability to be a retailer and being able to sell your company's commodities online, and on a Windows 7 theme no less, is almost unbelievable and back in the day, impossible. "The new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about," said Darren Huston again in his press conference held to discuss the new technological advances that Microsoft had pioneered (Keizer, 2009). Also, another key advantage to being able to use advertisements on Windows 7 themes is that the many users of PC products will now have the luxory of being able to order goods straight from their desktop which allows for less money to be wasted on travel as well as less time lost (Hachman, 2009). Many believe that this pilot program is going to be a great thing that Microsoft has produced for Windows 7 compatible computers. The abilities to be a retailer and create advertisements online, to be a consumer and now buy major retailer's goods straight from your desktop, is a feat in itself. However, with all the advantages, one may overlook the possible disadvantages of using this pilot program.
There are many small businesses who believe that their retail stores are being endangered by this technological advance that Microsoft has recently created. Mant believe that with the major retailers having the ability to advertise their items online, that makes their profit come in double and make their franchise ever larger than it was before, thus leaving the smaller retailers out of the picture. From Technology Business Research, a man named Allan Kranes stated that, "They're seeking every way to add all incremental income" (Keizer, 2009). The whole idea behind this concept is to max out the possible revenue that Microsoft could potentially make. Also, there are many people that would not take nicely to the idea of having their desktop run by ads because they are tired of seeing them all over the internet, never mind right in their face when they turn their computer monitor on. Krans also added, "I don't think a sizable portion of users will bother" (Keizer, 2009). This contradicts what many other Microsoft technological staff have said and thus further promotes the idea that this pilot program may or may not be the best thing that Microsoft has done with Windows 7.
Thursday, January 14, 2010
Part B
THE IT BACKGROUND OF THE ISSUE
The recent affordability with many types of pcs have allowed people to have the ability to buy items online and see many types of online advertisement. For many, going all the way to the store to get themselves an item, when instead they could do it from the comfort of their own home, is far too slow and also requires them to lose time to do other things and spend as money going to the place. Many online businesses all for the shipping of their goods to be free and thus online advertisement is very popular among large retail stores as well. Windows 7 ad themes make a compromise between losing time and money by allowing pc user's to buy goods from their own home and thusly is thought to soon be very successful with future users.
Diagram 1 from: Microsoft Sells Windows 7 Desktop to Advertisers (Keizer, 2009)
The recent affordability with many types of pcs have allowed people to have the ability to buy items online and see many types of online advertisement. For many, going all the way to the store to get themselves an item, when instead they could do it from the comfort of their own home, is far too slow and also requires them to lose time to do other things and spend as money going to the place. Many online businesses all for the shipping of their goods to be free and thus online advertisement is very popular among large retail stores as well. Windows 7 ad themes make a compromise between losing time and money by allowing pc user's to buy goods from their own home and thusly is thought to soon be very successful with future users.
Diagram 1 from: Microsoft Sells Windows 7 Desktop to Advertisers (Keizer, 2009)
Microsoft is selling Windows 7 desktop real estate to advertisers and has launched a pilot program that includes Coca-Cola, Infiniti and Porsche. Microsoft expects to use Windows 7 ad themes from 2009 onto 2010 and they are unsure whether or not they will continue with the pilot program. They do say that several major companies will be investing in the idea though, with many over-the-top lines of retailers buying their share of the desktops (Hachman, 2009). Also, with the growing number of retailers opening all over the world, the quest to be number one seems almost near to impossible unless they have the right technology to make their franchise reach this spot. Recently, the corporate vice president of the company's consumer and online group, a man named Darren Huston, stated, "These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways" (Keizer, 2009).
Wednesday, January 13, 2010
Part A
PRESENTATION OF THE ISSUE
Recently in November, Microsoft announced that they will experiment with selling marketers the right to place ads in Windows 7 themes on users' desktops (Johnston, 2009). Many people have PC's and with those PC's come internet connections that lead to people seeing and sometimes even hearing ads being played in the background of websites/blogs. Thus, with this recent announcement of ad placing on PC desktops, many over-the-top companies are saying that they are willing to spend huge amounts of money in order for their products to be displayed.
Online ads offer many advantages to both the people on their desktop and the companies displaying their information. For example, some advantages for the companies could be: making more money, gaining more reputation, and also taking out their rival companies with ads placing things made by their company as less than the others. The advantages for the people with the desktops could be: finding something they had forgetten they needed to get and also seeing more companies' ads would open their eyes to more places to get goods.
However, smaller companies are worried that the ads being displayed on Windows themes are for only large scale business such as Ducati, Infiniti, Porsche and Twentieth Century Fox (Johnston, 2009). Many of these smaller companies would like to have a share in the ads but they are held back with their amount of gross income they receive. Also, people that own PC are becomming agitated that more ads are going to be displayed on Windows 7 themes because the internet already does enough advertising. People want to see ads here and there, not every time they go to turn on their computer.
Recently in November, Microsoft announced that they will experiment with selling marketers the right to place ads in Windows 7 themes on users' desktops (Johnston, 2009). Many people have PC's and with those PC's come internet connections that lead to people seeing and sometimes even hearing ads being played in the background of websites/blogs. Thus, with this recent announcement of ad placing on PC desktops, many over-the-top companies are saying that they are willing to spend huge amounts of money in order for their products to be displayed.
Online ads offer many advantages to both the people on their desktop and the companies displaying their information. For example, some advantages for the companies could be: making more money, gaining more reputation, and also taking out their rival companies with ads placing things made by their company as less than the others. The advantages for the people with the desktops could be: finding something they had forgetten they needed to get and also seeing more companies' ads would open their eyes to more places to get goods.
However, smaller companies are worried that the ads being displayed on Windows themes are for only large scale business such as Ducati, Infiniti, Porsche and Twentieth Century Fox (Johnston, 2009). Many of these smaller companies would like to have a share in the ads but they are held back with their amount of gross income they receive. Also, people that own PC are becomming agitated that more ads are going to be displayed on Windows 7 themes because the internet already does enough advertising. People want to see ads here and there, not every time they go to turn on their computer.
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